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Brand Guidelines
Email marcom@barksdale.com if you have any questions about Barksdale's Brand Guidelines.
Barksdale's brand guidelines are designed to help keep our brand consistent both internally and externally.
Logos and Font
Our logo represents the essence of our brand, capturing its unique identity and values. It is a visual manifestation of our vision and mission, reflecting the core attributes that set us apart from the competition. The logo features a harmonious blend of symbolism and aesthetics, designed to resonate with our target audience and create a lasting impression. Its elements are carefully crafted to convey our brand's personality and communicate our brand story. The logo serves as a powerful symbol that encapsulates our brand's promise, quality, and dedication, leaving a memorable imprint on the minds of our customers.
Note: Right click once the link opens to save the logo or any media asset.
Download: Barksdale - Crane Logo
Download: Barksdale - Red and White Logo
Download: Barksdale - White Logo
Our brand's font is a key component of our visual identity, ensuring consistency and reinforcing our brand's personality across all touchpoints. Our chosen font exudes a sense of elegance, modernity, and approachability, reflecting our brand's values and tone of voice. It strikes the perfect balance between professionalism and creativity, allowing us to communicate effectively with our target audience.
Note: Use Calibri for emails and written documents.
Letterheads and Photography
Our letterhead design embodies the professionalism, elegance, and attention to detail that define our brand. It serves as a visual representation of our commitment to excellence and leaves a lasting impression on recipients. The letterhead features our logo prominently, positioning it as the focal point of the communication. The layout is clean, balanced, and thoughtfully organized, allowing for easy integration of text and other essential information. Through our letterhead, we convey our brand's credibility, reliability, and dedication to delivering exceptional experiences. It showcases our brand's visual elements in a cohesive manner, leaving a lasting impression that reflects the values and identity of our brand.
Download: Barksdale - Letterhead Template
Photography plays a crucial role in capturing the essence of our brand and evoking emotions in our audience. Our photography guidelines ensure consistency and convey a unified visual language throughout all brand communications. We strive to present authentic, high-quality visuals that resonate with our target audience and align with our brand's values and personality
NOTE: For Product Photos, drag image from the website on to the presentation or media of choice being created.
Hydrogen Fuel Cell - Stock Image
Transportation Red Truck - Stock Image
Presentation Downloads
We will utilize this PowerPoint template as a steadfast tool to uphold the integrity and consistency of our company branding. With its meticulously crafted design elements and standardized formatting, this template serves as a visual blueprint, ensuring that every presentation aligns seamlessly with our brand identity. By adhering to this template, we guarantee that our messaging remains cohesive, professional, and instantly recognizable, reinforcing our brand's authority and reliability across all communication channels.
PowerPoint Template - Market Focused
PowerPoint Template - Product Focused